Wells Color Charm Permanent Liquid Hair color saturates and fuses with the hair to deliver a true-to-tone color that is exceptionally fade-resistant. Liquid Color provides a vibrant palette without boundaries to express your creativity.
Features & Benefits: • Long-lasting, fade-resistant results with Liquidfuse™ technology • Excellent gray coverage covers the most resistant grays • Economical 1:2 mix ratio • Vibrant palette in neutral, gold, warm, and red shades • Up to 60% more conditioning than leading competitors • Up to 43% more shine (vs. untreated hair)
